Posted on July 20 2015
Alex has a passion for quality. He checks every single sock with a bamboo needle to make sure it has a thread count of 168. If it doesn't, he roars loudly, flaps his arms like a distressed pigeon, does 6 star jumps and then sits back down and adds another thread manually. Fortunately, given the high quality of our combed cotton socks, no one has yet seen this happen.